CREW · JOURNAL
Why we stock Kérastase, L'Oréal Professionnel, Pureology and ghd
Four brands we have on our shelves at Crew — what each one is for, and how to know which is right for your hair.
We're particular about what makes it onto the shelves at Crew. Every product we stock is one our stylists actually use on you in the chair — so you can take a piece of the salon home with you and the result holds up.
Kérastase — luxury, concern-led haircare
Parisian, premium, science-meets-craft. Pick Kérastase if you have a specific concern: damage repair (Premiere, Resistance), blonde maintenance (Blond Absolu), curls (Curl Manifesto), density (Densifique), or scalp health (Specifique, Symbiose).
L'Oréal Professionnel — workhorse colour care
The brand we reach for most when colour is the priority. Vitamino for colour-treated hair, Metal Detox for any chemical service, Absolut Repair for severely damaged hair, and the TecniArt range for styling.
Pureology — sulphate-free for colour-protected hair
If you've spent on colour, you don't want a sulphate stripping it the next day. Pureology's range — Hydrate, Strength Cure, Smooth Perfection, Pure Volume — is built on this idea. Vegan, sulphate-free, concentrated formulas.
ghd — the only hot tools we recommend
We've tried everything. The reason ghd is the only brand we sell is consistent heat (185°C — proven optimum), a brand-warranty we trust, and tools that hold their performance over years. Original styler, Platinum+, Max wide styler, the Curve wand range, and the Helios dryer.
Not sure which to buy? Ask your stylist at your next appointment, or call us on (03) 441 8555 and we'll point you the right way.
Shop the brands our stylists use
Genuine, salon-authorised Kérastase, L'Oréal Professionnel, Pureology & Redken — delivered NZ-wide, free shipping over $99.