Pureology
Pureology is the sulfate-free, 100% vegan colour care range our Queenstown colourists reach for when a client has invested in their colour and wants it to last. We stock the core ranges online, shipped NZ-wide from the salon.
Guide: Which Pureology Shampoo Is Right for Me? An NZ Salon Guide
Which Pureology range is right for your hair? +
Start with what your hair is doing, not the bottle colour. Hydrate is for dry, medium to thick coloured hair that soaks up moisture. Hydrate Sheer is the same idea made lighter for fine hair that goes flat under the original. Strength Cure is the repair range for hair that's been lightened, heat-styled or coloured a lot, and Strength Cure Best Blonde adds a purple tone for blondes going brassy.
Smooth Perfection calms frizz on thick or coarse hair. Pure Volume gives fine hair lift without weighing it down, and Nanoworks Gold is the richest range, for colour that's started to look dull and dry. Color Fanatic is the leave-in spray that sits on top of any of them.
Still torn? Hydrate vs Hydrate Sheer, Hydrate vs Strength Cure, Kérastase vs Pureology and Pureology vs Olaplex walk through the choices we talk clients through in the chair.
Everything is genuine salon stock from the official New Zealand distributor, posted NZ-wide from our salon in central Queenstown. Free shipping over $75 (a shampoo and conditioner pair gets you there), or free Click & Collect in salon.
More reading: Is Pureology Really Sulfate-Free & Vegan? An Honest NZ Breakdown, Is Pureology Worth It? An Honest NZ Salon Review, Pureology NZ.
Questions we get asked +
Is this genuine Pureology?
Yes. Crew is a working Queenstown salon and our Pureology comes through L'Oréal's official New Zealand distribution, the same stock our colourists use on clients.
Is Pureology sulfate-free and vegan?
Yes. Pureology shampoos are sulfate-free and the range is 100% vegan. That's a big part of why we recommend it for coloured hair: harsh sulfate cleansers strip colour faster.
Which Pureology is best for dry hair?
Hydrate for medium to thick hair, Hydrate Sheer if your hair is fine. If dry hair is also breaking or has been lightened, go to Strength Cure instead.
Where can I buy Pureology in NZ?
Pureology is sold through professional salons. You can buy it online here with NZ-wide shipping, or pick it up at Crew in central Queenstown.
How long does a bottle last?
A 266 ml shampoo lasts most people two to three months washing two or three times a week. You only need a small amount because it lathers well without sulfates.
