CREW · JOURNAL
The Best Kérastase for Fine or Thinning Hair (NZ)
If your hair feels finer or you're seeing more in the brush, here's how our colourists choose between Kérastase Densifique and Genesis, plus how to actually use them.
Thinning hair is one of the most common things clients quietly raise at the basin. It usually starts as a comment about the ponytail feeling skinnier, or noticing a few more strands in the shower drain than there used to be. If you've been searching for Kérastase for hair loss and Densifique in NZ, you're already on the right track, because this is the range Kérastase built specifically for hair that's losing density. The trick is knowing which line actually suits what's going on with your hair, and how to use it so you feel a difference.
These are products our colourists genuinely use on clients in the salon, so the notes below come from what we see working day to day, not a press release. Let's sort out what to reach for.
First, what kind of "thinning" are we talking about?
It helps to separate two things that often get lumped together. The first is naturally fine hair, where each strand is small in diameter, so the head of hair reads as flat or lacking body even though you might have plenty of it. The second is reduced density, where you're actually losing hair or growing less of it, often noticeable around the hairline, the part, or the crown. Plenty of people have a bit of both, especially after a baby, a stressful stretch, a change in medication, or simply with age and hormonal shifts.
Why does this matter for product choice? Because Kérastase has built distinct ranges for each, and getting it right is the difference between hair that genuinely feels fuller and money spent on something that wasn't designed for your concern. If you're seeing real shedding, a quick chat with your GP is worth it too, since thinning can have causes a shampoo won't fix.
Kérastase Densifique: built for thinning and lost density
If your search was specifically around Kérastase for hair loss, Densifique is the range to look at first. It's designed for hair that has thinned over time and feels less dense than it used to, the kind of change you notice when your usual ponytail wraps an extra time around the tie.
The hero of the line is the Densifique treatment ampoules. You apply them straight onto a clean, towel-dried scalp, massage in, and leave them, no rinsing. Clients tend to like that it's a quick add to the routine rather than another long step in the shower. Paired with the Densifique shampoo and the Bain Densité conditioner, the range works to make hair feel thicker to the touch and look fuller through the lengths. There's also a specific women's option (Densifique Femme) formulated with hormonal-related thinning in mind, which is worth knowing about if your changes line up with a life stage like postnatal or menopause.
Honest note from the chair: Densifique is about the feel and appearance of density, body, more substance, hair that holds a style better. It's a serious, well-made range, and consistency is everything. The people who rave about it are the ones who actually use the ampoules through the full course rather than dipping in and out.
Kérastase Genesis: for hair that feels weak, falls from breakage, or sheds with brushing
Not all "losing hair" is thinning at the root. A lot of what ends up in the brush is breakage, hair snapping mid-strand because it's fragile, over-processed, or stressed. That's where Genesis comes in. It's formulated to strengthen weakened hair and reduce hair fall caused by breakage, so the lengths feel tougher and you lose less when you brush and style.
The Genesis Bain shampoos come in two versions: a richer one for thicker hair that's weakened, and a lighter one for fine, oil-prone hair that still needs strengthening without going flat. The Défense serum and the leave-in fortifying milk are the standouts for daily resilience, and they double as gorgeous heat protection before you blow-dry. If your concern is "my hair feels brittle and keeps snapping" rather than "my scalp is showing more," Genesis is usually the better starting point.
Densifique or Genesis? A simple way to choose
Here's roughly how we'd steer a client. Reach for Densifique if your main concern is reduced density, a wider part, a thinner ponytail, or scalp showing more than it used to, particularly if it's tied to a hormonal change. Reach for Genesis if your hair feels weak and the loss is really breakage, snapping mid-length, fall when you brush, lengths that feel rough and tired.
And if you've got fine hair that simply lacks body, with no real shedding, you may not need either, you might just want volume. Our broader fine and volume collection covers lightweight shampoos and styling that lift the root without weighing hair down. Plenty of people end up combining: Genesis to strengthen, plus a volumising styler for lift.
The scalp is part of the picture too
Healthy hair grows out of a healthy scalp, so it's worth giving yours some attention if you're focused on density. Kérastase's scalp-focused range, Symbiose, targets concerns like flaking and oiliness that can leave the scalp environment less than ideal. A balanced, comfortable scalp simply makes everything else work better. You can browse the full scalp care edit if dryness, build-up, or sensitivity is part of your story.
How to actually get results (the part most people skip)
The biggest reason a good product underdelivers is inconsistent use. A few things we tell clients:
- Give it a proper run. Density and strength changes show up over weeks of regular use, not after two washes. Treat the ampoules or serums as a daily habit, not a now-and-then treat.
- Apply scalp treatments to the scalp, not the lengths. Section the hair, get the product onto the skin, and massage, that's where the work happens.
- Be gentle when hair is wet and fragile. Squeeze out water, don't rub, and detangle from the ends up. Less breakage means more hair staying on your head.
- Protect from heat. A leave-in like the Genesis milk before blow-drying saves a surprising amount of snapping over time.
If you want a wider look at what's available, our full Kérastase range sits alongside other professional lines like L'Oréal Professionnel and Pureology, so you can build a routine that suits your hair, your scalp, and your budget.
Buying genuine Kérastase in NZ
One thing worth flagging: salon brands like Kérastase are sometimes sold through grey-market channels, and product that's old, heat-damaged in transit, or counterfeit simply won't perform the way it should. Crew is an authorised stockist, so everything you buy from us is genuine, in-date stock, the same product we use on clients. We ship right across New Zealand, with free shipping on orders over $99.
If you're not sure whether Densifique or Genesis is your match, that's exactly the kind of thing our team is happy to help with, no appointment needed to ask.
Shop the full Kérastase Densifique range at Crew, alongside Genesis for strength and our wider Kérastase collection, with genuine, in-date stock and free NZ-wide shipping over $99.
Frequently asked questions
Is Kérastase Densifique good for hair loss?
Densifique is Kérastase's range built specifically for hair that has lost density and feels thinner than it used to. The leave-in scalp ampoules are the hero of the line and there's a women's option (Densifique Femme) aimed at hormonal-related thinning. If you're experiencing significant or sudden shedding, it's also worth checking in with your GP, since thinning can have underlying causes a shampoo won't address.
Should I choose Densifique or Genesis?
Choose Densifique if your concern is reduced density, a wider part, a thinner ponytail, or scalp showing more, especially if it's linked to a hormonal change. Choose Genesis if your hair feels weak and the hair fall is mainly breakage, snapping mid-length and shedding when you brush. Many people use Genesis to strengthen the lengths and Densifique at the scalp together.
How long does Kérastase Densifique take to work?
Density and strength changes build over weeks of consistent use rather than after a couple of washes. The clients who see the best results are the ones who use the ampoules or serums daily through the full course, applied directly to a clean scalp and massaged in.
Is the Kérastase sold at Crew genuine?
Yes. Crew is an authorised stockist, so all of our Kérastase is genuine, in-date stock, the same product our colourists use on clients in the salon. We ship NZ-wide with free shipping on orders over $99.
Shop the brands our stylists use
Genuine, salon-authorised Kérastase, L'Oréal Professionnel, Pureology & Redken — delivered NZ-wide, free shipping over $99.