Redken All Soft NZ: Rescue for Dry, Brittle Hair

Dry, brittle hair has a particular feel to it. It catches on your fingers when you run a hand through it, the ends look thirsty no matter what you do, and the brush finds little snags that weren't there a few months ago. We see it constantly in the salon, especially through a Queenstown winter when the air is dry and the heaters are running. Redken All Soft is the range our stylists reach for first when a client's main complaint is "it just feels rough." It's built for one job: putting moisture and softness back into hair that has lost both.

What Redken All Soft actually does for dry hair

All Soft is Redken's moisture line, formulated around argan oil and the brand's Moisture Complex. Argan oil is naturally high in vitamin E and essential fatty acids, which is part of why it sits so well on dry, depleted hair, it helps restore softness and shine rather than just coating the surface. The shampoo cleanses gently while it softens, and the conditioner carries a higher concentration of the Moisture Complex so the lengths and ends get the most attention.

The promise Redken makes is real and measurable: used as a system, the shampoo and conditioner deliver noticeably more conditioning than shampoo alone, which is exactly what brittle hair needs. The difference shows up in how the hair behaves, less roughness, easier brushing, and ends that don't look quite so frazzled by the end of the week.

If your hair is dry because it's also been lightened or coloured, All Soft plays nicely alongside colour-treated care, and it's a sensible everyday choice for anyone whose hair simply runs dry and dehydrated as its default state.

Dry versus damaged: which problem are you solving?

This trips a lot of people up, so it's worth getting clear. Dry hair lacks moisture, it feels rough and looks dull but it isn't necessarily broken. Damaged hair has actual structural breakage, split ends, snapping, that mid-length frizz that comes from the cuticle being compromised by bleach, heat or over-styling.

All Soft is a moisture range, so it's the right answer for genuinely dry, thirsty hair. If your real issue is breakage and snapping, you'll get better results from something built to rebuild and bond, which is where our damaged and broken hair edit comes in. Plenty of clients have both going on, in which case All Soft for the everyday wash and a stronger repair treatment once a week is the combination that works. Not sure which camp you're in? That's the kind of thing we sort out in two minutes at the basin, and it's worth asking before you spend.

Building your All Soft routine

The shampoo and conditioner are the foundation. Lather the shampoo through, rinse, then work the conditioner from the mid-lengths down, leave it a minute or two, and rinse. That alone makes a difference within a wash or two.

Where dry, brittle hair really turns a corner is when you add a deep treatment. The All Soft Heavy Cream mask carries the highest concentration of the Moisture Complex in the range, and it's prescribed for exactly this, dry, brittle hair that needs reviving. Apply it to towel-dried hair after shampooing, focus on the lengths and ends, leave it around five minutes and rinse. Once a week is plenty for most people; twice if your hair is really parched. You'll find it alongside the rest of our masks and treatments.

The last piece is the Argan-6 Oil, and it's the most versatile thing in the lineup. It's a multi-use softening oil you can run through damp hair before blow-drying to smooth and protect against the heat, smooth over dry hair afterwards for shine, or even leave in overnight as a deep conditioning treatment. A little goes a long way, start with one or two drops warmed between your palms. It lives in our hair oils collection.

Genuine Redken, shipped across NZ

One thing worth saying plainly: buy your salon haircare from a salon. We're an authorised Redken stockist, so everything we ship is genuine, properly stored and current stock, not the grey-market product that floats around online marketplaces where there's no telling how old it is or how it's been kept. With salon ranges like this, freshness and authenticity genuinely affect how the product performs.

You can browse the full Redken range with us, and if you've decided All Soft isn't quite the fit, it's easy to compare across our wider dry and dehydrated options before you commit.

Who All Soft suits best

If your hair is coarse, thick or naturally on the drier side, All Soft tends to be a beautiful everyday match. It's also a good winter rescue for hair that behaves fine in summer but turns straw-like once the cold, dry air sets in. Finer hair can find the conditioner and especially the mask a touch heavy if used too often, so if that's you, keep the conditioner to the ends and treat with the mask less frequently, or talk to us about a lighter moisture option.

For anyone who lightens or colours, the range sits comfortably alongside colour care, and the Argan-6 Oil doubles as a heat protectant that earns its place on the shelf regardless of how you wash.

A quick word from the basin

The most common mistake we see with dry hair is reaching for more product when the real fix is the right product used consistently. All Soft works because it's a system, the shampoo, the conditioner and a weekly mask doing their jobs together over a few weeks. Give it that time before you judge it, and resist the urge to over-oil the roots, the lengths and ends are where the moisture needs to go.

If you'd like a hand matching the range to your hair, or you're weighing it up against something else, send us a message, we're real stylists and we'll give you a straight answer rather than upselling you the whole shelf.

Shop genuine Redken All Soft and the full Redken range at Crew, with free NZ shipping on orders over $99.

Frequently asked questions

Is Redken All Soft good for dry, brittle hair?

Yes, it's built specifically for it. All Soft is Redken's moisture range, formulated with argan oil and a Moisture Complex to soften and replenish dry, brittle hair. Used as a system, the shampoo and conditioner deliver noticeably more conditioning than shampoo on its own, and adding the Heavy Cream mask weekly takes very dry hair further again.

What's the difference between Redken All Soft and a repair range?

All Soft solves dryness, hair that feels rough and dull but isn't necessarily broken. Repair ranges target actual breakage, splitting and snapping. If your hair is thirsty but intact, All Soft is right. If it's snapping or splitting from bleach or heat, you'll want a bond or repair product. Many people use All Soft daily and a stronger repair treatment once a week.

How often should I use the All Soft Heavy Cream mask?

Once a week suits most people. If your hair is very dry or coarse you can go twice a week, while finer hair should use it less often to avoid weighing the hair down. Apply to towel-dried hair after shampooing, focus on lengths and ends, leave around five minutes, then rinse.

Can I use Redken All Soft on coloured hair?

Yes. All Soft sits comfortably alongside colour-treated care and is a popular everyday choice for lightened or coloured hair that runs dry. If colour fade or brassiness is also a concern, pair it with a dedicated colour-care or toning product rather than relying on All Soft alone.

Is the Redken you sell genuine, and do you ship across NZ?

Yes on both. Crew Stylists is an authorised Redken stockist, so every product is genuine, current and properly stored, not grey-market stock of unknown age. We ship nationwide across New Zealand, with free shipping on orders over $99.